cingular vs AT&T
Imagine that Toyota bought out Ford, and then started selling Camrys under the Ford name.
Craziness? Well, something similar happened in another industry: Cingular will be renamed to AT&T Wireless. This is after they spent a ton of advertising dollars trying to unify the brands after Cingular bought out AT&T wireless last year (if you recall, cingular changed their lettering to blue and adopted AT&T's signal strength bars gimmick). Obviously, this will be extremely confusing to their customers.
What's the big deal with the AT&T name anyway? Yes, AT&T is one of the most influential companies in history, in terms technological impact. But: Were they a great company? No way. They did extremely well and became a monopoly, but once they were split up and regulatory climate changed they could barely put up a fight.
So when I see the AT&T logo now, that's what I think of: a once-great company that couldn't compete and eventually failed. I'm sure its because I wasn't alive during its peak, but the mystique surrounding the AT&T name doesn't affect me at all. I'm sure most 20-somethings feel the same way. Hopefully the SBC execs know what they're doing.
Update: New reports say that the cingular name isn't going anywhere. I kinda suspected that this was a hot issue between SBC and cingular executives.. only time will tell what will really happen.

