Google Checkout will not kill Amazon
The blogosphere is going nuts about Google Checkout today. The most controversial opinion comes from Rafe Needleman over at CNET, which calls Checkout an "Amazon Killer"
He couldn't be more wrong: People don't shop at Amazon just because you have your credit card information saved there-- almost all major e-commerce sites let you save your credit card info. People shop at Amazon because of low prices, huge selection, cheap/free shipping and great reliability. Google checkout provides none of this-- it is not a store, just a system to store credit card info. It is merely the Google version of Yahoo Wallet. Amazon and eBay have nothing to worry about. In fact, there's nothing stopping them from supporting Checkout themselves (aside from potential not-invented-here reasons).
Checkout is certainly significant, but not for the reasons Needleman mentions: The best part about Checkout comes by integrating it with Google advertisements. Forget cost-per-click, it's now cost-per-sale! This change makes click fraud is no longer something to worry about, which was one of the thorns in Google's side, at least in terms of Wall St perceptions of their business model.
I think Needleman's post is just another example of people gaming the blogosphere, as Richard MacManus ranted about the other day-- just write any "XYZ vs Google" post with an sensationalist headline and watch the hits roll in (this is the #3 post on techmeme right now). For this, Needleman gets a "nofollow" on my link-- this type of stuff shouldn't be encouraged.
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